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Top 7 Elements That Make Up A Good Website Design

design elements

Getting a user to your web page is difficult enough, but imagine that they finally arrive on your page – only to have a bad experience – and leave right away.

We don’t want that to happen. In this article we will cover some of the top elements of a good website design, with tips on how to choose between them for your website project.

The Overview

  • The graphics of your site should be designed in order to grab attention and create interest.
  • It is essential that the layout of your site appears organised, clean, and professional.
  • Your colour scheme should complement one another so as not to confuse or distract visitors from what you want them to see on your site.
  • A website must have an effective navigation system which makes it easy for visitors to find their way around without getting lost or frustrated.
  • Finally, text content is important since it provides information about the subject being offered on the site.


Colour is one of the essential elements in any web design. Colour can communicate an entire brand identity with just one single hue. It can draw attention to certain areas of a page to highlight a call to action.

Colour may indicate whether the information on the site is helpful or entertaining and it can make text easier or more difficult to read.

In order to get the most out of colour, you should look at how it has been used on other websites before moving forward with a design.

If you’re new to web design, here are some great tools for working with colour in your designs:

  • http://coolors.co/


The internet is a vast place. It’s possible to find anything you need, but it can be hard to know where to start. The key is knowing what questions you should ask before you search.

Think about that in reverse for your website.

What questions would the people you want on your site be asking about? This is the kind of content you want on your site. Useful content that answers your targets audiences questions.

The words on the page is what dictates the overall purpose of your website and enables you to convey your message to visitors.

Just like any kind of text, content on a website needs to be readable, clear and relevant. Check here for professionally written content


Typography has many uses as well: think about how you use different fonts for headlines, subheads and paragraphs.

Consider how changing font size on headings changes their meaning (larger = more important); think about what happens when you change typefaces from Arial to Helvetica (anything?).

It’s also important to consider how placement of fonts on the page can impact their legibility. The most popular font resource is Google Fonts, but there are many others.

  • https://fonts.google.com
  • https://www.typography-lovers.com


The graphics elements on a website should be designed to create visual interest and draw attention.

As with colour, you can look at other websites for ideas – just remember that graphics don’t have to come from a clip art catalogue or a paid image library.

You can also use your photos, illustrations or even text to achieve the effect you’re looking for.

The most popular image resource is Unsplash, but there are many others.

  • https://unsplash.com/
  • https://designsmartly.com/

Image optimisation

Image optimisation is another essential design element. Cropping images correctly, resizing them for different purposes and having the right file format are all critical to good web design.

An image too big or in the wrong format will cause problems when it comes time to place it into the design.

  • http://www.picresize.com/
  • http://imgur.com/


Navigation is important because it allows users to get around your site quickly and easily, helping them to find the content they want faster. This makes navigation an excellent tool for encouraging repeat visitors or leads on a website.

Drop down menus, anchored links, internal linking, all of these things are important to consider when thinking about how users will move through your site and it’s content.

The other two most important elements for good website design are type placement (font hierarchy or “type flow”) and site architecture.

There are many different ways to lay out a page, which one is the most appropriate for the information you want to present?

Site architecture

Site architecture or “wire-framing” will help an artist determine how pages should be laid out in order to make sure that users can find what they need.

A great site architecture will help you determine what elements are critical to the design and which ones could be left out. Layout helps establish how important certain elements are within a page.

Some pages may need more visual impact; others might require less, depending on their purpose.


In conclusion, there are many elements to a good website design. You should be aware of the different types and what they entail as well as how each element impacts your site’s effectiveness for users.

When designing a new website or updating an existing one, keep these elements in mind from the start.

If you need help with any of these aspects of web design, we can provide it! Our team is ready to work with you on anything from search strategy to creative content creation, don’t hesitate to contact us today.