If you’re thinking of setting up an online store, it’s important to make sure your website is developed correctly. Most problems can be avoided by following some simple tips.

Here are 10 tips to keep in mind while developing your eCommerce website.

1. Make Sure Your Website Is Responsive

With the majority of internet traffic coming from mobile devices, it’s essential that your website is designed to work well on all screen sizes.

Responsive means that the website will adjust to fit any screen size, making the user experience as smooth as possible.

Every customer should have a positive experience, no matter what device they’re using.

2. Choose The Right Platform

There are many different eCommerce platforms available, so do your research to find one that best suits your needs.

We recommend WooCommerce as it’s easy enough to use, free (no monthly payment) and has a wide range of plugins available if you need further customisation.

The free version will be sufficient for most users who are just starting out.

3. Security Is Crucial

When dealing with online payments, you need to be sure that your website is secure.

This means having an SSL certificate installed, as well as taking other measures such as using a secure payment gateway.

The green lock symbol in the address bar is a good indicator that a website is safe and secure.

4. Use High-Quality Images

Good product photos are essential for any eCommerce website. Make sure to use clear, well-lit photos that show off your products in their best light.

Customers want to see what they’re buying, so make sure to use clear, sharp images that show off your products in the best light possible.

This will give customers a better idea of what they’re buying.

5. Include Detailed Product Descriptions

Your product descriptions should give visitors all the information they need to know about what you’re selling.

Be sure to include size, colour, and material options, as well as any other relevant details.

Also include clear and concise full length product descriptions/ sales copy of 250 words or more, to let visitors know exactly what you are selling and how it will benefit them.

6. Offer Multiple Payment Options

The more payment options you offer, the more likely you are to convert sales. At a minimum, include credit and debit card processing, as well as Paypal, bank deposit etc.

Be sure to offer multiple payment options on your website to make it easy for visitors to purchase your products.

7. Provide An Easy Checkout Process

Make sure the checkout process is smooth and easy to follow.

The last thing you want is for potential customers to get frustrated and abandon their carts because the checkout process is too complicated.

A smooth checkout will ensure that customers complete their purchases and come back for more.

8. Optimise For Search Engines

If you want people to find your eCommerce website, then you need to make sure it’s well optimised for search engines.

This means using the right keywords, providing quality content, and making sure your website is easy to navigate.

9. Keep Your Website Up-to-Date

As your business grows and changes, make sure to keep your website updated.

Adding fresh content will also help to keep people coming back to your site.

Add new products, update your contact information, and make any other necessary changes on a regular basis.

You don’t want the site to look old and outdated, as that will reflect poorly on your business.

10. Provide Excellent Customer Service

If something goes wrong with an order, your customers will need to be able to reach out to you for help.

Make sure your contact information is easy to find and that you have a robust customer service process in place.

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What to Do Next

eCommerce is a competitive field, and in order to be successful, you need to provide a great experience for your customers.

This means having a well-designed website that works on all screen sizes, using high-quality images, and providing detailed product descriptions.

You should also offer multiple payment options, make the checkout process easy to follow, and optimize your website for search engines.

Finally, don’t forget to keep your website up-to-date and provide excellent customer service.

If you need help with any aspect of running an e-commerce website. Check us out. We offer some of the most competitive website solutions for any local business. Don’t mess about with online web builders, get a professional team to do it for you. No headaches no hassles.

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