5 Important Rules in Website Design That Keeps Your Customers Returning

5 Important Rules in Website Design That Keeps Your Customers Returning

ellements of design

When it comes to website design, extra attention should be paid to every minute detail to ensure it performs optimally and serves its purpose.

Here are a few important rules to observe to make sure your website performs well.

1. No splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”.

In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2. Avoid excessive use of banner advertisements

People have trained themselves to ignore banner advertisements so you will be wasting valuable website space (real estate) by engaging in this practise.

Instead, provide more valuable content and weave relevant and appropriate links into your content – this allows your visitors to feel that they want to buy instead of being pushed to buy. It’s more genuine and your visitors will trust you and return to your site.

3. Simple and clear navigation

Use the KISS technique. Keep It Simple Stupid. Be sure to provide a simple and straightforward navigation menu, so simple that even a young child could use it.

Avoid complicated Flash based menus or multi-tiered dropdown menus. Visitors will leave your site if they can’t navigate around it.

4. Indicate where the user is

Don’t confuse your visitors. Confusion means “abandon ship”!
When visitors are deeply engrossed in browsing your site, you will need to make sure they know which part of the site they are in at that moment.

Doing this allows them to browse relevant information or navigate to any section of the site easily.

5. Avoid audio

If you want your visitors to stay a long time on your site, reading your content, make sure they’re not annoyed by an audio loop on repeat promoting the flavour of the day.

If you insist on adding audio, make sure the user has some control over it, such as volume or muting controls.

There you have it, 5 more ways to keep your customers returning. So, are ready to start your online journey? We offer some of the most competitive website solutions for any local business. Don’t mess about with online web builders, get a professional team to do it for you. No headaches no hassles.

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